When global healthcare leaders introduce life-changing medical advancements, the presentation must be nothing short of flawless. Pixxo proudly partnered to deliver the multi-venue launch event for Toujeo, an next-generation treatment option. Combining high-end stage design across major venues with custom-developed digital activations, the event seamlessly blended corporate prestige with interactive technology to create an unforgettable experience for attendees.
Event Highlights & Production
As the complete event planning and advertising partner, Pixxo managed the execution across premium venues and engineered interactive touchpoints:
- Dual-Venue Grandeur: Designed and executed custom main stages simultaneously in the Grand Ballroom of the InterContinental Dhaka and the Grand Ballroom of the Pan Pacific Sonargaon Dhaka.
- The Big Reveal: Orchestrated a high-impact product unveiling utilizing an integrated electric remote system.
- Immersive Atmosphere: Curated a cohesive visual journey featuring tailored countdown displays, dynamic teaser media, walkway decorations, elegant table arrangements, and digital standees.
- Seamless Logistics: Built and managed welcoming reception booths and information hubs to streamline the guest experience.
Custom Interactive & AR Activations
To maximize guest engagement, we developed bespoke software and interactive games specifically for this launch:
- The Hypo Cave Challenge: A custom-developed electronic game that tested attendees’ skills, fully managed from final technical checks to live in-action gameplay.
- Brand Challenges: Engaging digital activations including the Logo Challenge, Perfect Buddy Challenge, and Release If You Can.
- AR Photo Experience: A custom-developed Augmented Reality camera application allowing guests to take interactive photographs with a lifelike virtual tiger.
